Isuzu D-Max 2. Reserved in the US, the pick-up? Isuzu is not of this opinion and is still trying to increase its sales on the French market. An ambitious goal because this category has so far been monopolized by well-established players, Toyota, Nissan, Mitsubishi or Ford. This D-Max Restyled Version is using new diesel engine and starting price from €19,900. In Europe, the pick-up market does not yet exceed niche status with about 100,000 sales, a drop of 3.2 million in the world. As evidence, markets such as Great Britain and Germany range between 15,000 and 20,000 annual sales. In France over the first 11 months of 2016, 15,164 pick-ups were marketed. Topping the list, the Ford ranger throne with 4846 sales followed by the Nissan Navara NP300 (3359), the Toyota Hilux (2591), the Isuzu D-Max (1577), the Mitsubishi L200 (949), the Volkswagen Amarok (949) and Fiat Fullback (426).